Top-Rated Smart Tv 40 Inch Compared (September 2026)
Last Update: 14. September 2026
1
Best Choice
Editor’s Choice
A+ Excellent
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Hisense
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Dolby Audio & DTS: Hisense TV's feature DTS Virtual X and Dolby Audio technology guaranteeing superior sound quality, placing you at the centre of the action every time.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
- Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
- Wide Viewing Angle: Forget the Friday night fight for the best seat in the house. Our TV's wide viewing angle means everyone has prime position, you'll enjoy vivid colours day or night.
| Colour | Brand | Weight |
| BLACK | Hisense | - |
£23900
2
Best Overall Value
Best Value
A Very Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Amazon
TODAY 30% OFF!
£299.99
(30% DISCOUNT!)
- Smart. Sized just right. – The Amazon Ember 2-Series has everything you need for essential entertainment that fits your space. Access apps fast and watch content come to life in Full HD 1080p.
- Speed, redefined – Jump right into what you love with Wi-Fi 6 and a new quad-core processor. Apps open and load fast and the picture stays smooth.
- Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favourite artwork or let you start watching in a jiffy
- Find it fast. Watch it now. – Easily find what to watch from hundreds of thousands of films and TV episodes (subscriptions fees may apply), including thousands of episodes of free content.
- Game away – Download free games from the Appstore or stream games from the cloud with Amazon Luna.
- Fire TV Alexa Voice Remote – Get to your favourite apps fast with preset buttons, and control your entertainment with one remote.
- Quick connections - Connect your favourite accessories with two HDMI inputs. Use AirPlay to share content from compatible devices to your TV.
| Colour | Brand | Weight |
| BLACK | Amazon | 59 g |
£20999
RRP: £299.99
-30%
3
A
Very Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Hisense
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
- Dolby Audio & DTS: Hisense TV's feature DTS Virtual X and Dolby Audio technology guaranteeing superior sound quality, placing you at the centre of the action every time.
- Wide Viewing Angle: Forget the Friday night fight for the best seat in the house. Our TV's wide viewing angle means everyone has prime position, you'll enjoy vivid colours day or night.
| Colour | Brand | Weight |
| BLACK | Hisense | - |
£18900
4
B+
Very Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
TP Vision
TODAY 10% OFF!
£186.98
(10% DISCOUNT!)
- COMPACT DESIGN Sleek, lightweight, and space-saving, this smart TV fits effortlessly into bedrooms, kitchens, and small living spaces. Its modern design blends seamlessly with any decor while delivering stunning visuals
- ULTRA-SHARP PICTURE: Love everything you watch on this HD LED TV. Philips Pixel Precise HD engine optimises picture quality to deliver ultra-sharp images, rich colours and smooth motion
- SUPPORTS HDR10: Experience vivid tones and brighter colours with High Dynamic Range (HDR10) and HLG. Enjoy enhanced contrast, from the darkest shadows to the brightest highlights, delivering stunning clarity and exceptional visual detail
- DOLBY AUDIO WITH VOCAL BOOST: Enjoy crystal-clear Dolby Audio, from action scenes to nature visuals. Vocal Boost enhances dialogue, letting you adjust speech volume without affecting background sound so you never miss a word
- TITAN OS PLATFORM: Seamless access to top streaming apps & hundreds of channels. Enjoy an intuitive interface, personalised homepage & advanced search, making it easier than ever to find & discover your favourite content
| Colour | Brand | Weight |
| Matt Black | PHILIPS | 5.1 kg |
£16900
Was: £186.98
-10%
5
B
Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
EMtronics
TODAY 6% OFF!
£164.99
(6% DISCOUNT!)
- Roku Smart Platform: The EMtronics 40 inch Roku Smart TV allows you to access over 150,000 Movies, Tv Episodes and Hundreds of Apps in one simple to use platform
- Hundreds of Apps: With the EMtronics Roku TV, you have access to Roku's wide range of in home entertainment. This includes Disney+, BBC, Netflix and many more of your favourites.
- Easy to Use Remote and Roku Mobile App: You can use either the remote supplied with the TV or use the Roku mobile App to control your TV, simply select what you want to watch and sit back and relax.
- Works with Smart devices: Our TV works with your smart home devices, including Alexa, Google Home and AirPlay, just ask your smart speaker to play something on the TV.
- Vivid 40 Inch Display and Sound: This 40 inch Full HD Display is perfect for any Bedroom, Kitchen or lounge, bringing those movies and TV shows to life.
| Colour | Brand | Weight |
| Black | EMtronics | 5.72 kg |
£15499
Was: £164.99
-6%
6
B
Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
SHARP
- 40-INCH FULL HD SMART TV: SHARP 40-inch Full HD Smart LED TV with HDR10 and HLG support, a frameless design, sharp picture quality and a modern look for living rooms, bedrooms and home offices.
- SMART AUDIO EXPERIENCE: Built-in speakers deliver crisp and clear sound to complement your streaming and viewing sessions with balance and clarity
- TIVO OS SMART PLATFORM: Access Netflix, YouTube, Prime Video and enjoy over 160 free TiVo+ channels with an intuitive, responsive search experience
- MODERN DESIGN AND CONNECTIVITY: Slim frameless smart television with Wi-Fi, HDMI x3 and USB x2 for easy streaming and device pairing without an aerial
- FREELY TV NO SUBSCRIPTION REQUIRED: Enjoy instant access to BBC iPlayer, ITVX, Channel 4 and Channel 5 all in one place. Watch live TV and on-demand shows with no aerial needed. Just connect to Wi-Fi and start streaming
| Colour | Brand | Weight |
| Black | Sharp | 5.45 kg |
£18900
7
B
Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Antteq
- 40 inch Smart TV for UK Homes: Ideal for bedrooms, kitchens, or smaller living spaces, this 40 inch TV offers a compact footprint without compromising on a smart, feature-rich experience.
- Your Privacy, Secured with Knox: Browse and stream with confidence. Built-in Knox Security helps keep your personal data and viewing habits protected on this reliable 32-inch TV.
- HDR10 & FHD See Every Detail in Lifelike Clarity: Experience stunning picture quality with HDR10 technology, which delivers brighter highlights, deeper blacks, and a billion+ colors for true-to-life visuals. Whether you’re watching a sunset or a dark scene, HDR10 preserves critical details without overexposure or loss of depth.
- Entertainment Made Easy: Dive straight into live TV via Samsung TV Plus or a world of games through the Samsung Gaming Hub.
- Connect Everything You Own: Fitted with 3x HDMI, 2x USB, optical, and AV ports, this versatile TV easily connects to your Sky/Virgin box, gaming console, soundbar, or USB drives.
| Colour | Brand | Weight |
| - | Antteq | - |
£16500
8
B
Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
LG Electronics
- Sharp 4K Ultra HD picture
- Smart processor with 4K Upscaling and more
- Smart webOS platform with advanced AI functionality plus all your favourite streaming services
- Instant movie theatre with FILMMAKER mode and HDR
- Slim design
| Colour | Brand | Weight |
| Charcoal Black | LG | 7.4 kg |
9
B
Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Antteq
- Centre Stand Design: This 40 inch TV features a sleek centre-mounted stand, offering greater stability and a versatile fit on most furniture, ideal for bedrooms or studies.
- Slim Bezel for a Maximised View: The contemporary narrow-bezel design on this 40 inch TV provides an expansive screen view, pulling you into the action for a more cinematic experience.
- Complete Connectivity for All Your Devices: Easily connect everything from streaming sticks to game consoles with comprehensive ports, including 3x HDMI, 2x USB, Optical audio, and AV inputs (VIDEO L-IN-R) on this versatile 40 inch TV.
- Vivid Picture with Advanced Color Enhancer: Enjoy richer, more lifelike colours in every scene. The integrated Color Enhancer technology optimises the picture for stunning clarity on this 40 inch TV.
- Crisp Full HD (FHD) Detail: See your favourite shows, sports, and movies come to life with sharp clarity. The 1920x1080 Full HD resolution on this 32 inch TV delivers noticeably finer detail and a smoother picture compared to standard HD, bringing out the best in broadcast and streaming content.
| Colour | Brand | Weight |
| - | Antteq | - |
£14900
* the possibly used term "best" etc. refers only to our possibly subjective personal opinion.
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Disclaimer:
1. The prices shown may have risen since the time we last updated them.
2. The actual price of the product on the seller’s site at the time of purchase will govern the sale.
3. It is not technically possible for the prices displayed above to be updated in real-time.
More information and FAQs about the featured Smart Tv 40 Inch in this comparison:
Technical Details
| Colour | BLACK |
| Brand | Hisense |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | BLACK |
| Brand | Amazon |
| Weight | 59 g |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | BLACK |
| Brand | Hisense |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Matt Black |
| Brand | PHILIPS |
| Weight | 5.1 kg |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | EMtronics |
| Weight | 5.72 kg |
Advantages
- Full HD
- Smart TV
- Multiple HDMI
- Mobile control
FAQs about EMtronics EM40ROK Roku TV 40" Inch Full HD 1080p Smart with Netflix, Disney+, BBC, Freeview Play, Dolby Audio, Mobile Control and 3 x HDMI, USB - Black (2024 Model)
What are the main features of EMtronics EM40ROK Roku TV?
The main features of EMtronics EM40ROK Roku TV include Full HD 1080p resolution, smart capabilities with apps like Netflix, Disney+, and BBC, Freeview Play for access to live TV channels, Dolby Audio for enhanced sound quality, mobile control, and multiple HDMI and USB ports.
Does EMtronics EM40ROK Roku TV support streaming services like Netflix and Disney+?
Yes, EMtronics EM40ROK Roku TV supports popular streaming services like Netflix and Disney+.
How many HDMI and USB ports does EMtronics EM40ROK Roku TV have?
EMtronics EM40ROK Roku TV comes with 3 HDMI ports and a USB port for connectivity and external devices.
Is the EMtronics EM40ROK Roku TV remote control included with the product?
Yes, the EMtronics EM40ROK Roku TV includes a remote control for easy navigation and control of the TV.
Does EMtronics EM40ROK Roku TV support Dolby Audio for enhanced sound quality?
Yes, EMtronics EM40ROK Roku TV supports Dolby Audio technology for an immersive sound experience.
Technical Details
| Colour | Black |
| Brand | Sharp |
| Weight | 5.45 kg |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | - |
| Brand | Antteq |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Charcoal Black |
| Brand | LG |
| Weight | 7.4 kg |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | - |
| Brand | Antteq |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
General information you should know about Smart Tv 40 Inch:
Are you in the market for a new TV? Look no further than the latest trend in home entertainment – the Smart TV. Specifically, the 40-inch Smart TV has become increasingly popular among consumers due to its perfect balance of size and functionality. In this article, we will provide you with a general overview of Smart TVs, highlight the advantages of a 40-inch screen size, and ultimately convince you why investing in a Smart TV of this size is a wise choice. So, let's dive into the world of Smart TVs and discover what sets them apart!
1. Smart TVs are the future of home entertainment: Gone are the days when TVs were simply used for watching your favorite shows and movies. Smart TVs, equipped with internet connectivity and built-in apps, allow you to access a wide range of online content. From streaming platforms like Netflix and Hulu to social media apps and even web browsing, Smart TVs offer endless entertainment possibilities in the comfort of your living room.
2. The appeal of a 40-inch screen size: A 40-inch Smart TV strikes the perfect balance between size and versatility. It is large enough to provide an immersive viewing experience, yet not overly bulky or obtrusive. Whether you are hosting a movie night with friends or binge-watching the latest series, a 40-inch screen offers just the right level of visual impact without overpowering your living space.
3. Experience stunning picture quality: When it comes to Smart TVs, image quality is crucial. A 40-inch display allows for crisp, clear visuals that enhance your viewing pleasure. Many models come with advanced features such as 4K resolution, HDR technology, and wide color gamut, delivering lifelike images with vibrant colors and rich details. Get ready to be fully immersed in your favorite movies and TV shows like never before.
4. Enjoy a seamless smart experience: Smart TVs offer a user-friendly interface that makes navigation a breeze. With a plethora of pre-installed apps, you can access your favorite streaming services with just a few clicks. Additionally, most Smart TVs offer voice control options, enabling you to control your TV with simple voice commands. Gone are the days of endless scrolling and complicated menus – a Smart TV simplifies your viewing experience.
5. Making the decision to buy: Now that you are aware of the advantages of a 40-inch Smart TV, it's time to make the decision to purchase one. Investing in a Smart TV not only elevates your home entertainment experience but also future-proofs your setup. With technology constantly advancing, having a Smart TV ensures that you can enjoy the latest features and content updates without the need for additional devices or components.
In conclusion, a 40-inch Smart TV combines the perfect size with the latest technology to provide an exceptional home entertainment experience. From its smart capabilities to stunning picture quality and user-friendly interface, there are numerous benefits to owning a Smart TV. So, why wait? Take the leap and indulge in the world of Smart TVs today!
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