Top-Rated Smart Tv 40 Inch Compared (July 2026)
Last Update: 31. July 2026
1
Best Choice
Editor’s Choice
A+ Excellent
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Hisense
- Quantum Dot Colour: Experience true-to-life colour with our Quantum Dot & Mini-LED TV's. Producing over one billion shades of colour, you will experience and enjoy colour in it's truest and most natural way.
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
- Dolby Atmos: delivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true to life sound. It's so realistic you'll feel every moment as if you are actually there.
- Dual Position Stand: The unique and flexible dual position stand allows you the option of a fully upright display or a more relaxed leaned back position with an 8 degree tilt, ideal for table top positioning or low level viewing.
| Colour | Brand | Weight |
| BLACK | Hisense | - |
£24898
2
Best Overall Value
Best Value
A Very Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Amazon
TODAY 30% OFF!
£299.99
(30% DISCOUNT!)
- Smart. Sized just right. – The Amazon Ember 2-Series has everything you need for essential entertainment that fits your space. Access apps fast and watch content come to life in Full HD 1080p.
- Speed, redefined – Jump right into what you love with Wi-Fi 6 and a new quad-core processor. Apps open and load fast and the picture stays smooth.
- Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favourite artwork or let you start watching in a jiffy
- Find it fast. Watch it now. – Easily find what to watch from hundreds of thousands of films and TV episodes (subscriptions fees may apply), including thousands of episodes of free content.
- Game away – Download free games from the Appstore or stream games from the cloud with Amazon Luna.
- Fire TV Alexa Voice Remote – Get to your favourite apps fast with preset buttons, and control your entertainment with one remote.
- Quick connections - Connect your favourite accessories with two HDMI inputs. Use AirPlay to share content from compatible devices to your TV.
| Colour | Brand | Weight |
| BLACK | Amazon | 59 g |
£20999
RRP: £299.99
-30%
3
A
Very Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
TCL
TODAY 6% OFF!
£168.99
(6% DISCOUNT!)
- QLED: TCL QLED utilizes Colourful Quantum Crystals, which integrate nanoscale quantum dot materials with organic materials in multiple layers. Together with backlighting technology, this breakthrough achieves exceptional color and optical properties. Enhanced brightness further illuminates subtle details, delivering truly immersive, lifelike viewing experiences
- Full HD: Crisp & sharp picture quality.
- Direct LED offers enhanced image quality, energy efficiency, and provides a superior viewing experience.
- Sit back, relax, and enjoy your favourites from Netflix, Prime Video, Disney+ and more. Alexa can also help you find new content and interact with your smart home devices to set the perfect mood for movie night.
- Customise your viewing experience with up to six user profiles. Create your own world of entertainment by adding titles to your watchlist and getting your own recommendations.
| Colour | Brand | Weight |
| - | TCL | - |
£15900
RRP: £168.99
-6%
4
B+
Very Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Hisense
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Dolby Audio & DTS: Hisense TV's feature DTS Virtual X and Dolby Audio technology guaranteeing superior sound quality, placing you at the centre of the action every time.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
- Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
- Wide Viewing Angle: Forget the Friday night fight for the best seat in the house. Our TV's wide viewing angle means everyone has prime position, you'll enjoy vivid colours day or night.
| Colour | Brand | Weight |
| BLACK | Hisense | - |
£16900
5
B+
Very Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Hisense
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
- Dolby Audio & DTS: Hisense TV's feature DTS Virtual X and Dolby Audio technology guaranteeing superior sound quality, placing you at the centre of the action every time.
- Wide Viewing Angle: Forget the Friday night fight for the best seat in the house. Our TV's wide viewing angle means everyone has prime position, you'll enjoy vivid colours day or night.
| Colour | Brand | Weight |
| BLACK | Hisense | - |
£18900
6
B+
Very Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
LG Electronics
- Sharp Full HD viewing with intelligent processor for a vibrant picture
- Immersive sound quality with AI Sound
- webOS smart platform with Netflix, Disney+ and more
- Superb movie experience with HDR
- Enhance your gaming experience with built in Game Optimiser
| Colour | Brand | Weight |
| Black | LG | - |
£17900
7
B
Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
HYE
- Stunning 40" TV Full HD Visuals – Immerse yourself in crystal-clear 1920 × 1080 resolution with vibrant colours and sharp detail that make movies, sports, and gaming come alive. The frameless TV 40 inch smart design maximises your viewing area, delivering a sleek, modern look that’s perfect for any room while enhancing the sense of scale for a truly cinematic home experience.
- All Your Favourites in One Place – This 40 inch smart TV is powered by Tizen OS, offering instant access to Netflix, Prime Video, YouTube, BBC iPlayer, and more. Enjoy smooth streaming, personalised recommendations, and quick navigation to keep you watching without the wait. Whether it’s the latest hit series or timeless classics, your entertainment is always front and centre.
- Sleek, Connected & Wireless Freedom – Designed as a premium television smart option, the ultra-thin profile blends with any décor. Built-in Bluetooth TV support lets you connect headphones or speakers without messy cables, while Wi-Fi connectivity keeps your smart features running seamlessly. This is style and substance in one complete package.
- Fits Any Space, Works Anywhere – From the lounge to a TV for bedroom setup, the slim TV build and VESA wall-mount compatibility give you the flexibility to position your screen exactly how you want it. Light and easy to move, it’s equally at home wall-mounted for a minimalist look or on its stand for easy relocation.
- Built for Gaming & Versatile Use – With three HDMI inputs, two USB ports, and LED TV technology, this flat screen TV delivers smooth visuals for both movies and fast-action gaming. Samsung Gaming Hub integration allows you to stream games directly from the cloud—no console required—while voice control support adds hands-free convenience to your setup.
| Colour | Brand | Weight |
| Black | HYE | 4.5 kg |
£15898
8
B
Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
TP Vision
- COMPACT DESIGN Sleek, lightweight, and space-saving, this smart TV fits effortlessly into bedrooms, kitchens, and small living spaces. Its modern design blends seamlessly with any decor while delivering stunning visuals
- ULTRA-SHARP PICTURE: Love everything you watch on this HD LED TV. Philips Pixel Precise HD engine optimises picture quality to deliver ultra-sharp images, rich colours and smooth motion
- SUPPORTS HDR10: Experience vivid tones and brighter colours with High Dynamic Range (HDR10) and HLG. Enjoy enhanced contrast, from the darkest shadows to the brightest highlights, delivering stunning clarity and exceptional visual detail
- DOLBY AUDIO WITH VOCAL BOOST: Enjoy crystal-clear Dolby Audio, from action scenes to nature visuals. Vocal Boost enhances dialogue, letting you adjust speech volume without affecting background sound so you never miss a word
- TITAN OS PLATFORM: Seamless access to top streaming apps & hundreds of channels. Enjoy an intuitive interface, personalised homepage & advanced search, making it easier than ever to find & discover your favourite content
| Colour | Brand | Weight |
| Matt Black | PHILIPS | 5.1 kg |
£18814
9
B
Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
TCL
- QLED: TCL QLED utilizes Colourful Quantum Crystals, which integrate nanoscale quantum dot materials with organic materials in multiple layers. Together with backlighting technology, this breakthrough achieves exceptional color and optical properties. Enhanced brightness further illuminates subtle details, delivering truly immersive, lifelike viewing experiences
- Full HD: Crisp & sharp picture quality.
- Direct LED offers enhanced image quality, energy efficiency, and provides a superior viewing experience.
- Sit back, relax, and enjoy your favourites from Netflix, Prime Video, Disney+ and more. Alexa can also help you find new content and interact with your smart home devices to set the perfect mood for movie night.
- Customise your viewing experience with up to six user profiles. Create your own world of entertainment by adding titles to your watchlist and getting your own recommendations.
| Colour | Brand | Weight |
| - | TCL | 4.4 kg |
£13800
10
C+
Good
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Xiaomi
- Dolby Audio: Immerse yourself in cinematic sound with Dolby Audio; the advanced audio technology deliver multidimensional surround sound that moves around you, just like in real life; hear every detail—from whisper-quiet dialogue to explosive action scenes - with crystal clarity; get the feeling of being right in the center of the action, whether you're watching movies or playing games.
- Fire TV: Enjoy instant access to thousands of apps like Netflix, Prime Video, Disney+, and more—all from a seamless home screen; browse, stream, and discover new content quickly and easily; personalized recommendations make finding your next favorite show effortless; it’s a smarter, faster way to watch TV
- Alexa Built-in: Say it. Alexa will play it—No more endless scrolling. Simply press the Alexa button on your remote and use your voice to discover new content, adjust the volume, change channels, or even control your smart home devices.
- Apple Airplay: Easily stream content from your iPhone, iPad, or Mac directly to your TV with Apple AirPlay; share photos, play videos, or mirror your entire screen wirelessly in seconds; enjoy your favorite content on the big screen without needing extra devices; it’s effortless integration with your Apple ecosystem.
- Netflix & Prime Video: Stream movies, TV shows and exclusive originals instantly; enjoy hit series, blockbuster films and award-winning content anytime; with quick access and smooth playback, your favorite entertainment is always ready when you are; just sit back, relax and enjoy the show.
| Colour | Brand | Weight |
| - | XIAOMI | - |
£11900
* the possibly used term "best" etc. refers only to our possibly subjective personal opinion.
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Disclaimer:
1. The prices shown may have risen since the time we last updated them.
2. The actual price of the product on the seller’s site at the time of purchase will govern the sale.
3. It is not technically possible for the prices displayed above to be updated in real-time.
More information and FAQs about the featured Smart Tv 40 Inch in this comparison:
Technical Details
| Colour | BLACK |
| Brand | Hisense |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | BLACK |
| Brand | Amazon |
| Weight | 59 g |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | - |
| Brand | TCL |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | BLACK |
| Brand | Hisense |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | BLACK |
| Brand | Hisense |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | LG |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | HYE |
| Weight | 4.5 kg |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Matt Black |
| Brand | PHILIPS |
| Weight | 5.1 kg |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | - |
| Brand | TCL |
| Weight | 4.4 kg |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | - |
| Brand | XIAOMI |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
General information you should know about Smart Tv 40 Inch:
Are you in the market for a new TV? Look no further than the latest trend in home entertainment – the Smart TV. Specifically, the 40-inch Smart TV has become increasingly popular among consumers due to its perfect balance of size and functionality. In this article, we will provide you with a general overview of Smart TVs, highlight the advantages of a 40-inch screen size, and ultimately convince you why investing in a Smart TV of this size is a wise choice. So, let's dive into the world of Smart TVs and discover what sets them apart!
1. Smart TVs are the future of home entertainment: Gone are the days when TVs were simply used for watching your favorite shows and movies. Smart TVs, equipped with internet connectivity and built-in apps, allow you to access a wide range of online content. From streaming platforms like Netflix and Hulu to social media apps and even web browsing, Smart TVs offer endless entertainment possibilities in the comfort of your living room.
2. The appeal of a 40-inch screen size: A 40-inch Smart TV strikes the perfect balance between size and versatility. It is large enough to provide an immersive viewing experience, yet not overly bulky or obtrusive. Whether you are hosting a movie night with friends or binge-watching the latest series, a 40-inch screen offers just the right level of visual impact without overpowering your living space.
3. Experience stunning picture quality: When it comes to Smart TVs, image quality is crucial. A 40-inch display allows for crisp, clear visuals that enhance your viewing pleasure. Many models come with advanced features such as 4K resolution, HDR technology, and wide color gamut, delivering lifelike images with vibrant colors and rich details. Get ready to be fully immersed in your favorite movies and TV shows like never before.
4. Enjoy a seamless smart experience: Smart TVs offer a user-friendly interface that makes navigation a breeze. With a plethora of pre-installed apps, you can access your favorite streaming services with just a few clicks. Additionally, most Smart TVs offer voice control options, enabling you to control your TV with simple voice commands. Gone are the days of endless scrolling and complicated menus – a Smart TV simplifies your viewing experience.
5. Making the decision to buy: Now that you are aware of the advantages of a 40-inch Smart TV, it's time to make the decision to purchase one. Investing in a Smart TV not only elevates your home entertainment experience but also future-proofs your setup. With technology constantly advancing, having a Smart TV ensures that you can enjoy the latest features and content updates without the need for additional devices or components.
In conclusion, a 40-inch Smart TV combines the perfect size with the latest technology to provide an exceptional home entertainment experience. From its smart capabilities to stunning picture quality and user-friendly interface, there are numerous benefits to owning a Smart TV. So, why wait? Take the leap and indulge in the world of Smart TVs today!
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