Best Smart Tv 40 Inch Deals - Top 10 in October 2025
Last Update: 01. November 2025
1
Best Choice
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Amazon
TODAY 30% OFF!
£299.99
(30% DISCOUNT!)
FREE delivery**
- High definition TV: bring films and TV series to life in HD 1080p resolution, with support for HDR 10, HLG and Dolby Digital Audio.
- All your entertainment in one place: Fire TV gives you quick access to live TV, video games and music. You can stream over a hundred thousand films and TV programmes with subscriptions to Netflix, Prime Video, Disney+ and more.
- Stream for free: watch free films and TV episodes with apps, such as YouTube, Pluto TV, Tubi and more.
- Watch from room to room: All of your films and series from Fire TV devices will stay in sync, for a seamless viewing experience from one room to the next.
- Smart and always getting smarter: Fire TV adds new Alexa skills, features, smart home capabilities and voice functionality all the time.
- Press and ask Alexa: use the Fire TV Alexa Voice Remote to find your favourite content, get sports updates, control smart home devices and more.
- Connect all your devices: use the 2 standard HDMI inputs to connect to satellite TV and video game consoles. Use the HDMI ARC to input audio equipment for enhanced sound.
- Wireless Bluetooth listening: connect Bluetooth headphones for private listening to watch TV without disturbing those around you.
- Games on Fire TV: discover, explore and play games from the Amazon Appstore, Luna and Twitch.
| Colour | Brand | Weight |
| BLACK | Amazon | 5.8 kg |
£20999
RRP: £299.99
-30%
2
Best Value
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Hisense
TODAY 52% OFF!
£329.00
(52% DISCOUNT!)
FREE delivery**
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Dolby Audio & DTS: Hisense TV's feature DTS Virtual X and Dolby Audio technology guaranteeing superior sound quality, placing you at the centre of the action every time.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
- Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
- Wide Viewing Angle: Forget the Friday night fight for the best seat in the house. Our TV's wide viewing angle means everyone has prime position, you'll enjoy vivid colours day or night.
| Colour | Brand | Weight |
| BLACK | Hisense | - |
£15900
RRP: £329.00
-52%
3
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Toshiba
TODAY 25% OFF!
£199.00
(25% DISCOUNT!)
FREE delivery**
- TRU Resolution upscales a range of non-HD content to create a more high-resolution image, drawing you into a truly vivid experience.
- Dial up the impact of your entertainment with the enhanced sound of Dolby Audio. It delivers crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound to make the entertainment you love even better.
- VIDAA tv is a new way to enjoy your favorite TV shows - live TV and streaming channels together on your TV's programming guide. Its live TV! Choose what you want to watch from the guide and channel list, alongside digital, cable, or satellite TV programming. VIDAA tv features movies, TV shows, cooking shows, music, documentaries, and so much more. No login required and no app download. VIDAA tv is 100% free.
- Make your TV experience effortless with your preferred voice assistant. From TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control. With VIDAA, you have a choice.
- Just press the Freely button on your remote control and stream your favourite live and on demand TV. All for free. No dish, no box, no need for an aerial. All you need is WiFi.
| Colour | Brand | Weight |
| - | Toshiba | - |
£14900
RRP: £199.00
-25%
4
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
TP Vision
TODAY 27% OFF!
£219.00
(27% DISCOUNT!)
FREE delivery**
- COMPACT DESIGN Sleek, lightweight, and space-saving, this smart TV fits effortlessly into bedrooms, kitchens, and small living spaces. Its modern design blends seamlessly with any decor while delivering stunning visuals
- ULTRA-SHARP PICTURE: Love everything you watch on this HD LED TV. Philips Pixel Precise HD engine optimises picture quality to deliver ultra-sharp images, rich colours and smooth motion
- SUPPORTS HDR10: Experience vivid tones and brighter colours with High Dynamic Range (HDR10) and HLG. Enjoy enhanced contrast, from the darkest shadows to the brightest highlights, delivering stunning clarity and exceptional visual detail
- DOLBY AUDIO WITH VOCAL BOOST: Enjoy crystal-clear Dolby Audio, from action scenes to nature visuals. Vocal Boost enhances dialogue, letting you adjust speech volume without affecting background sound so you never miss a word
- TITAN OS PLATFORM: Seamless access to top streaming apps & hundreds of channels. Enjoy an intuitive interface, personalised homepage & advanced search, making it easier than ever to find & discover your favourite content
| Colour | Brand | Weight |
| Matt Black | PHILIPS | 5.1 kg |
£15900
RRP: £219.00
-27%
5
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
TEEVIEW
TODAY 6% OFF!
£159.00
(6% DISCOUNT!)
FREE delivery**
- Full HD: Dive into vibrant, crystal-clear visuals that make every scene pop!
- Gaming Hub: Level up your game with lightning-fast access to all your favourites.
- Colour Enhancement: Unleash true-to-life colours that bring your binge sessions to life.
- Tizen OS: Stream, scroll, and swipe with the smart system that just gets you.
- Movie Night Ready: All the latest apps and streaming content, from Netflix, Disney+, Prime video and YouTube
- TV Plus: Binge unlimited, free TV channels—no strings, no stress.
| Colour | Brand | Weight |
| - | TeeView | - |
£14999
Was: £159.00
-6%
6
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
TCL
TODAY 32% OFF!
£249.00
(32% DISCOUNT!)
FREE delivery**
- QLED: TCL QLED utilizes Colourful Quantum Crystals, which integrate nanoscale quantum dot materials with organic materials in multiple layers. Together with backlighting technology, this breakthrough achieves exceptional color and optical properties. Enhanced brightness further illuminates subtle details, delivering truly immersive, lifelike viewing experiences
- Full HD: Crisp & sharp picture quality.
- Direct LED offers enhanced image quality, energy efficiency, and provides a superior viewing experience.
- Sit back, relax, and enjoy your favourites from Netflix, Prime Video, Disney+ and more. Alexa can also help you find new content and interact with your smart home devices to set the perfect mood for movie night.
- Customise your viewing experience with up to six user profiles. Create your own world of entertainment by adding titles to your watchlist and getting your own recommendations.
| Colour | Brand | Weight |
| - | TCL | - |
£16900
RRP: £249.00
-32%
7
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
EMtronics
- Roku Smart Platform: The EMtronics 40 inch Roku Smart TV allows you to access over 150,000 Movies, Tv Episodes and Hundreds of Apps in one simple to use platform
- Hundreds of Apps: With the EMtronics Roku TV, you have access to Roku's wide range of in home entertainment. This includes Disney+, BBC, Netflix and many more of your favourites.
- Easy to Use Remote and Roku Mobile App: You can use either the remote supplied with the TV or use the Roku mobile App to control your TV, simply select what you want to watch and sit back and relax.
- Works with Smart devices: Our TV works with your smart home devices, including Alexa, Google Home and AirPlay, just ask your smart speaker to play something on the TV.
- Vivid 40 Inch Display and Sound: This 40 inch Full HD Display is perfect for any Bedroom, Kitchen or lounge, bringing those movies and TV shows to life.
| Colour | Brand | Weight |
| Black | EMtronics | 5.72 kg |
£15499
8
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Hisense
TODAY 43% OFF!
£329.00
(43% DISCOUNT!)
FREE delivery**
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
- Dolby Audio & DTS: Hisense TV's feature DTS Virtual X and Dolby Audio technology guaranteeing superior sound quality, placing you at the centre of the action every time.
- Wide Viewing Angle: Forget the Friday night fight for the best seat in the house. Our TV's wide viewing angle means everyone has prime position, you'll enjoy vivid colours day or night.
| Colour | Brand | Weight |
| BLACK | Hisense | - |
£18900
RRP: £329.00
-43%
9
![HYE 40 Inch TV Full HD Smart Television with Frameless Design, Bluetooth TV with Voice Control, Freeview, Wi-Fi, HDMI & USB Ports, Gaming Hub – 40FHDS1008 [2025]](https://m.media-amazon.com/images/I/41xa+Rr+nfL._SL500_.jpg)
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
HYE
FREE delivery**
- Adjustable Feet for Flexible Positioning – Customise your setup with adjustable feet that let you change the height or angle of the screen. Ideal for centring your view around furniture or tailoring the TV to your room layout.
- Stunning 40" Full HD Visuals – Watch films, sport, and gaming in sharp 1920 × 1080 resolution with vibrant colours and crisp detail. The frameless 40 inch LED TV design maximises screen space while keeping a sleek, modern look that suits any room.
- All Your Favourites in One Place – Powered by Samsung’s Tizen OS, this smart TV offers instant access to Netflix, Prime Video, YouTube, Disney+, BBC iPlayer and more. Enjoy live TV, catch-up, and on-demand content with smooth streaming and quick navigation.
- Sleek, Connected & Wireless Freedom – With an ultra-thin profile, built-in WiFi, and Bluetooth TV support, this smart LED TV blends seamlessly into any décor. Connect headphones or speakers wirelessly and enjoy streaming without clutter or cables.
- Fits Any Space, Works Anywhere – Slim and lightweight, this 40 inch television is VESA wall-mount compatible for a minimalist look, or can sit neatly on its stand. Perfect for living rooms, bedrooms, or smaller spaces where flexibility matters.
- Built for Gaming & Versatile Use – Equipped with three HDMI ports, two USB inputs, and a sharp LED panel, this flat screen TV delivers smooth performance for films and fast-action games. Samsung Gaming Hub brings cloud gaming support, while voice control adds hands-free convenience.
| Colour | Brand | Weight |
| Black | HYE | 3 kg |
£16900
10
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
EMtronics
TODAY 3% OFF!
£112.99
(3% DISCOUNT!)
- Roku Smart Platform: The EMtronics 32 inch Roku Smart TV allows you to access over 150,000 Movies, Tv Episodes and Hundreds of Apps in one simple to use platform
- Hundreds of Apps: With the EMtronics Roku TV, you have access to Roku's wide range of in home entertainment. This includes Disney+, BBC, Netflix and many more of your favourites.
- Easy to Use Remote and Roku Mobile App: You can use either the remote supplied with the TV or use the Roku mobile App to control your TV, simply select what you want to watch and sit back and relax.
- Works with Smart devices: Our TV works with your smart home devices, including Alexa, Google Home and AirPlay, just ask your smart speaker to play something on the TV.
- Vivid 32 Inch Display and Sound: This 32 inch HD Ready Display is perfect for any Bedroom, Kitchen or lounge, bringing those movies and TV shows to life.
| Colour | Brand | Weight |
| Black | EMtronics | 3.86 kg |
£10999
Was: £112.99
-3%
* the possibly used term "best" etc. refers only to our possibly subjective personal opinion.
** "Free Delivery" means that this is possible under the given conditions at the time of data retrieval from the relevant provider, but cannot be guaranteed. It is technically not possible to provide information in real-time. The shipping costs may vary under certain circumstances (different provider, place of delivery, etc.). The shipping costs shown in the further ordering process apply.
Other IMPORTANT INFORMATION that we ask you to take note of:
We may receive a commission if you make a purchase via the links on our site. This has no impact on the placement of the products on our site. Our website is part of amazon associates program - Amazon, Amazon Prime, the Amazon Logo and Amazon Prime Logo are registered trademarks of Amazon, Inc. or its affiliates.
Disclaimer:
1. The prices shown may have risen since the time we last updated them.
2. The actual price of the product on the seller’s site at the time of purchase will govern the sale.
3. It is not technically possible for the prices displayed above to be updated in real-time.
More information and FAQs about the featured Smart Tv 40 Inch in this comparison:
Technical Details
| Colour | BLACK |
| Brand | Amazon |
| Weight | 5.8 kg |
Advantages
- Smart features
- Full HD resolution
- Integration with Alexa
- Affordable price
FAQs about Amazon Fire TV 40-inch 2-Series
What is the screen size of the Amazon Fire TV 2-Series 1080p HD smart TV?
The screen size of the Amazon Fire TV 2-Series 1080p HD smart TV is 40 inches.
Does the Amazon Fire TV 2-Series 1080p HD smart TV support HD resolution?
Yes, the Amazon Fire TV 2-Series 1080p HD smart TV supports 1080p HD resolution.
Is the Amazon Fire TV 2-Series 1080p HD smart TV a smart TV?
Yes, the Amazon Fire TV 2-Series 1080p HD smart TV is a smart TV.
Does the Amazon Fire TV 2-Series 1080p HD smart TV have USB ports?
Yes, the Amazon Fire TV 2-Series 1080p HD smart TV has USB ports.
Is the Amazon Fire TV 2-Series 1080p HD smart TV compatible with Amazon Alexa?
Yes, the Amazon Fire TV 2-Series 1080p HD smart TV is compatible with Amazon Alexa.
Technical Details
| Colour | BLACK |
| Brand | Hisense |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | - |
| Brand | Toshiba |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Matt Black |
| Brand | PHILIPS |
| Weight | 5.1 kg |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | - |
| Brand | TeeView |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | - |
| Brand | TCL |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | EMtronics |
| Weight | 5.72 kg |
Advantages
- Full HD
- Smart TV
- Multiple HDMI
- Mobile control
FAQs about EMtronics EM40ROK Roku TV 40" Inch Full HD 1080p Smart with Netflix, Disney+, BBC, Freeview Play, Dolby Audio, Mobile Control and 3 x HDMI, USB - Black (2024 Model)
What are the main features of EMtronics EM40ROK Roku TV?
The main features of EMtronics EM40ROK Roku TV include Full HD 1080p resolution, smart capabilities with apps like Netflix, Disney+, and BBC, Freeview Play for access to live TV channels, Dolby Audio for enhanced sound quality, mobile control, and multiple HDMI and USB ports.
Does EMtronics EM40ROK Roku TV support streaming services like Netflix and Disney+?
Yes, EMtronics EM40ROK Roku TV supports popular streaming services like Netflix and Disney+.
How many HDMI and USB ports does EMtronics EM40ROK Roku TV have?
EMtronics EM40ROK Roku TV comes with 3 HDMI ports and a USB port for connectivity and external devices.
Is the EMtronics EM40ROK Roku TV remote control included with the product?
Yes, the EMtronics EM40ROK Roku TV includes a remote control for easy navigation and control of the TV.
Does EMtronics EM40ROK Roku TV support Dolby Audio for enhanced sound quality?
Yes, EMtronics EM40ROK Roku TV supports Dolby Audio technology for an immersive sound experience.
Technical Details
| Colour | BLACK |
| Brand | Hisense |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
![HYE 40 Inch TV Full HD Smart Television with Frameless Design, Bluetooth TV with Voice Control, Freeview, Wi-Fi, HDMI & USB Ports, Gaming Hub – 40FHDS1008 [2025]](https://m.media-amazon.com/images/I/41xa+Rr+nfL._SL300_.jpg)
![HYE 40 Inch TV Full HD Smart Television with Frameless Design, Bluetooth TV with Voice Control, Freeview, Wi-Fi, HDMI & USB Ports, Gaming Hub – 40FHDS1008 [2025]](https://m.media-amazon.com/images/I/41xa+Rr+nfL._SL75_.jpg)
![HYE 40 Inch TV Full HD Smart Television with Frameless Design, Bluetooth TV with Voice Control, Freeview, Wi-Fi, HDMI & USB Ports, Gaming Hub – 40FHDS1008 [2025]](https://m.media-amazon.com/images/I/41Waw8wtqQL._SL75_.jpg)
![HYE 40 Inch TV Full HD Smart Television with Frameless Design, Bluetooth TV with Voice Control, Freeview, Wi-Fi, HDMI & USB Ports, Gaming Hub – 40FHDS1008 [2025]](https://m.media-amazon.com/images/I/41WV1bFh-mL._SL75_.jpg)
Technical Details
| Colour | Black |
| Brand | HYE |
| Weight | 3 kg |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | EMtronics |
| Weight | 3.86 kg |
Advantages
- HD resolution
- Smart features
- Multiple HDMI ports
- Mobile control
FAQs about EMtronics EM32ROK Roku Smart TV 32" Inch HD Ready 720p with Netflix, Disney+, BBC, Freeview Play, Dolby Audio, Mobile Control and 3 x HDMI, USB - Black (2024 Model)
Does the TV have built-in Wi-Fi?
Yes, the EMtronics EM32ROK Roku TV has built-in Wi-Fi for easy and convenient internet access.
Can I stream Netflix and Disney+ on this TV?
Absolutely! With the EMtronics EM32ROK Roku TV, you can easily stream popular apps like Netflix and Disney+ directly on the TV.
How many HDMI ports does it have?
The TV has 3 HDMI ports, allowing you to easily connect multiple devices such as gaming consoles, Blu-ray players, or soundbars.
What is the audio quality like?
The TV features Dolby Audio, providing immersive sound quality for your viewing experience.
Can I control the TV with my mobile phone?
Yes, you can control the EMtronics EM32ROK Roku TV using your mobile phone through the dedicated mobile control app.
General information you should know about Smart Tv 40 Inch:
Are you in the market for a new TV? Look no further than the latest trend in home entertainment – the Smart TV. Specifically, the 40-inch Smart TV has become increasingly popular among consumers due to its perfect balance of size and functionality. In this article, we will provide you with a general overview of Smart TVs, highlight the advantages of a 40-inch screen size, and ultimately convince you why investing in a Smart TV of this size is a wise choice. So, let's dive into the world of Smart TVs and discover what sets them apart!
1. Smart TVs are the future of home entertainment: Gone are the days when TVs were simply used for watching your favorite shows and movies. Smart TVs, equipped with internet connectivity and built-in apps, allow you to access a wide range of online content. From streaming platforms like Netflix and Hulu to social media apps and even web browsing, Smart TVs offer endless entertainment possibilities in the comfort of your living room.
2. The appeal of a 40-inch screen size: A 40-inch Smart TV strikes the perfect balance between size and versatility. It is large enough to provide an immersive viewing experience, yet not overly bulky or obtrusive. Whether you are hosting a movie night with friends or binge-watching the latest series, a 40-inch screen offers just the right level of visual impact without overpowering your living space.
3. Experience stunning picture quality: When it comes to Smart TVs, image quality is crucial. A 40-inch display allows for crisp, clear visuals that enhance your viewing pleasure. Many models come with advanced features such as 4K resolution, HDR technology, and wide color gamut, delivering lifelike images with vibrant colors and rich details. Get ready to be fully immersed in your favorite movies and TV shows like never before.
4. Enjoy a seamless smart experience: Smart TVs offer a user-friendly interface that makes navigation a breeze. With a plethora of pre-installed apps, you can access your favorite streaming services with just a few clicks. Additionally, most Smart TVs offer voice control options, enabling you to control your TV with simple voice commands. Gone are the days of endless scrolling and complicated menus – a Smart TV simplifies your viewing experience.
5. Making the decision to buy: Now that you are aware of the advantages of a 40-inch Smart TV, it's time to make the decision to purchase one. Investing in a Smart TV not only elevates your home entertainment experience but also future-proofs your setup. With technology constantly advancing, having a Smart TV ensures that you can enjoy the latest features and content updates without the need for additional devices or components.
In conclusion, a 40-inch Smart TV combines the perfect size with the latest technology to provide an exceptional home entertainment experience. From its smart capabilities to stunning picture quality and user-friendly interface, there are numerous benefits to owning a Smart TV. So, why wait? Take the leap and indulge in the world of Smart TVs today!
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